Author Archive

Online Marketing Strategist, Bob DeStefano, writes about actionable ideas and proven strategies for leveraging online marketing to produce bottom-line results.
     Home > Online Marketing Insights
Is ‘Google+’ a Social Networking Game Changer?

Is ‘Google+’ a Social Networking Game Changer?

July 26, 2011  |   Posted by :   |   Online Marketing Insights   |   0 Comment»

Did Google finally get it right? Learn how Google+ ‘Circles’ may change the way we network online.

How to Use LinkedIn as a Marketing Tool

How to Use LinkedIn as a Marketing Tool

May 04, 2011  |   Posted by :   |   Online Marketing Insights   |   3 Comments»

For B-to-B social networking, LinkedIn is where the action is! Learn how to harness LinkedIn’s marketing power.

The Secret to Social Media Marketing Success

The Secret to Social Media Marketing Success

April 05, 2011  |   Posted by :   |   Online Marketing Insights   |   3 Comments»

Stop thinking you are only in the business of selling products and services. You are also in the business of knowledge.

How to Triple Your Online Sales Leads

How to Triple Your Online Sales Leads

February 24, 2011  |   Posted by :   |   Online Marketing Insights   |   4 Comments»

Don’t rely on your ‘Contact Us’ page. To turn your Website into a money-maker, put the following proven tips into action.

7 Online Marketing Resolutions for 2011

7 Online Marketing Resolutions for 2011

January 05, 2011  |   Posted by :   |   Online Marketing Insights   |   2 Comments»

What have you resolved to do in 2011 to grow your business? Start the New Year off right by making these online marketing resolutions.

How to Market Smart in a Down Economy

How to Market Smart in a Down Economy

August 23, 2010  |   Posted by :   |   Online Marketing Insights   |   0 Comment»

The last thing you should do in a down economy is pull back your marketing. Learn how to thrive in these troubled times by marketing smart.

Give Your Website a Lead Generation Checkup

Give Your Website a Lead Generation Checkup

June 23, 2010  |   Posted by :   |   Online Marketing Insights   |   4 Comments»

Is your Website a lead generation machine? Find out your Website’s lead generation potential by giving it this ten question checkup.

How to Be Successful with Email Marketing

How to Be Successful with Email Marketing

June 09, 2010  |   Posted by :   |   Online Marketing Insights   |   1 Comment»

Learn how to create a successful email newsletter to strengthen relationships with customers and prospects and boost your bottom-line.

Make Your Website a Search Engine Magnet

Make Your Website a Search Engine Magnet

May 20, 2010  |   Posted by :   |   Online Marketing Insights   |   1 Comment»

How do you take full advantage of search and outshine your competition? These tips will put you on the path to search engine marketing success.

Increase the Effectiveness of Your Website

Increase the Effectiveness of Your Website

May 03, 2010  |   Posted by :   |   Online Marketing Insights   |   0 Comment»

If your Website is not boosting your bottom-line, then it’s time to take action! Here are five ways to increase the effectiveness of your Website.