2 out of 3 marketing teams are increasing their budgets in 2016.
The rapidly changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old sales tactics inadequate to maintain relevance and growth. But what can you do to adapt?
Online marketing represents a tremendous opportunity for growth for your company, as more business is conducted online now more than ever before.
These nine marketing ideas will help you succeed.
78% of salespeople using social media outsell their peers.
Watch Bob DeStefano explain how to profit from social media marketing.
1999. We look back on that time longingly. In many ways the world and our lives were much simpler. Terrorism was something that only happened in countries thousands of miles from us. We had a soaring stock market thanks to the ‘dot com’ boom. Real estate values were starting their astronomic rise. The unemployment rate was only 4.2 percent.
And, marketing was much simpler.
As a distributor or manufacturer in 1999, you could rely on a handful of simple marketing tactics to grow your business. At the heart and soul of your marketing efforts were face-to-face sales. Pounding the pavement and calling on customers was the tactic most relied on by industrial companies.
“Radio Interview: Online Marketing on a Limited Budget”
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If you think of marketing merely as an expense, chances are you’re doing it wrong. You need to think of marketing an investment that should produce a measurable return in the form of qualified leads and bankable sales. Just as you would carefully review the return on investment for stocks, bonds and mutual funds in your retirement portfolio, you need to carefully evaluate the return on investment in your company’s marketing portfolio.
So, what type of return on investment should your marketing produce? Well, your marketing should produce a measurable return in four ways.
The average B2B marketing budget is about 2% of revenue.
Lead generation consistently ranks as a top priority for B2B companies. However, most companies handicap their online lead generation efforts by relying on their Website’s ‘Contact Us’ page as the sole method for prospects to take action.
To turn your Website into a money-maker, put the following proven recommendations into action. I have seen many companies more than triple their sales leads with these tips.
72% of B2B purchases begin with a Google search.
Word-of-mouth is not what it used to be. Just 10 years ago, upset customers or raving fans could spread their opinion about your business only to their family, friends, neighbors and work colleagues. Now, thanks to social networking and the infinite publishing power of the Web, customers can share their rants and raves instantly with a worldwide audience.
In such a connected world, your online image is everything. And if your online image is tarnished, performing the following key business functions will become much more difficult: