This may sound like a ridiculous statement, but all too often industrial companies do not design their website for their customers. Rather, they take an egocentric approach to web design, more interested in talking about their products, their history, their news, their events, etc. While that information may be important to them, it’s not necessarily what their customers are interested in.
People are not visiting your website to kill time. They are visiting to find a solution, answer a question or take the next step to do business with you. So, to be successful, you need to create your website for your customers – not you. If your website does not serve your prospects and customers, it is not serving you either.
Lead generation consistently ranks as a top priority for B2B companies. However, most companies handicap their online lead generation efforts by relying on their Website’s ‘Contact Us’ page as the sole method for prospects to take action.
To turn your Website into a money-maker, put the following proven recommendations into action. I have seen many companies more than triple their sales leads with these tips.
To ensure your company’s success, you must continually evaluate and evolve how you do business to grow revenue and profits. Online marketing represents a tremendous opportunity for growth for your company, as more business is conducted online now more than ever before.
Here are seven online marketing ideas you should embrace to be successful.