Results-focused Online Marketing Keynotes & Workshops
Bob’s powerful presentations are perfect for leaders who want to take their marketing to the next level. In each presentation, Bob makes online marketing understandable and empowers marketers with actionable strategies they can implement immediately to produce significant results online.
All keynotes and workshops are customized for your specific needs. Below are of a few of the most requested topics:
- Stop Marketing Like It’s 1999!
- How to Build an Online Marketing Machine
- How to Market to ‘Generation Net’
- The Secret to Social Media Marketing Success
- How to Put Your Online Marketing Toolbox to Work
- How to Make Your Website a Lead Generation Machine
- How to Market Smart in a Down Economy
- Seven Steps to Search Engine Marketing Success
- How to Be Successful with Email Marketing
Stop Marketing Like It’s 1999:
A Roadmap for Sales Success in the 21st Century
For generations, industrial companies relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace. The changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old tactics inadequate. If you’re still relying on marketing strategies from the last decade, your company’s success may be in question for the next decade. It’s time to step up and take action. But what should you do?
This powerful presentation will provide you with a roadmap to prepare your marketing and sales team for success in the online future. You will learn how to:
- Create a results-focused marketing strategy
- Turn your Website into a lead generation machine
- Prepare your salesforce for the online future
- Transform your marketing into a measurable investment
How to Build an Online Marketing Machine
Sure you have a Website, but are you turning enough visitors into leads for your sales funnel? Your answer can be the difference between a Website that is a money-maker and one that is nothing more than a glorified brochure.
This powerful presentation will provide you with a practical roadmap for transforming your Website into an Online Marketing Machine. You will learn how to harness the power of search engine marketing, a customer-focused Website, email marketing and Web analytics into an integrated marketing system that will continually generate new business, strengthen relationships with customers and maximize the results from your marketing investments. Whether you are an online marketing novice or an expert, you will learn actionable strategies to:
- Make sure your Website is customer-focused
- Drive targeted visitors to your Website
- Convert anonymous visitors into named leads
- Nurture relationships with customers and prospects
- Measure the return on all online and offline marketing investments
How to Market to ‘Generation Net’
The first rule of business is “know your customer.” However, a dramatic shift is taking place and the face of your customer is being transformed by Generation Net. The Boomer generation is being overtaken by Generation X and the Millennials -– two tech-savvy groups with little patience and big expectations for 24/7 convenience. Your future success will depend on how you evolve your marketing, sales and customer service processes to meet the needs of Generation Net. But how do you do it?
This enlightening presentation will introduce you to Generation Net and show you how you can attract, engage and do business with them leveraging online and social technologies. You will learn:
- How Generation Net is radically changing how we do business
- Why your Website IS your company
- How to REALLY do business online
- How to increase sales by marketing your knowledge
- How to succeed without alienating your Boomer customers
The Secret to Social Media Marketing Success
Social media has changed the marketing landscape forever. Blogs and social networking sites, like LinkedIn, Facebook and Twitter empower you to reach your customers and prospects directly, allowing you to establish credibility, build stronger bonds with customers and generate new business opportunities. So, how do you effectively harness social media marketing to generate buzz that will produce results?
This powerful presentation will show you how to unlock your promotional potential with social media marketing leveraging blogging, content marketing, YouTube, LinkedIn, Facebook, Twitter and other social media. Whether you are an online marketing novice or an expert, you will learn actionable tips and proven strategies to:
- Develop a results-focused social media strategy
- Dominate the Google results through content marketing
- Effectively leverage LinkedIn, Facebook and Twitter
- Create a blog your customers will love
- Monitor and manage your online reputation
How to Put Your Online Marketing Toolbox to Work
Sure you have a Website, but are you harnessing the power of online marketing to produce business-building results for your company? Your answer can be the difference between a Website that is a money-maker and one that is nothing more than a glorified brochure.
This powerful presentation will make online marketing understandable and provide you with proven ideas for transforming your Website into your most powerful marketing tool. You will learn how to harness the power of online marketing to continually generate new business, strengthen relationships and maximize the results from your marketing investments. Whether you are an online marketing novice or an expert, you will learn actionable strategies to:
- Turn your Website into a lead generation machine
- Attract new customers from search engines
- Expand your influence with social media marketing
- Nurture customer relationships with email marketing
- Measure the return on all marketing investments
How to Make Your Website a Lead Generation Machine
Is your Website a lead generation machine? Your Website should be your most powerful marketing tool, delivering a steady stream of new business leads filling your sales pipeline. Unfortunately, most companies do not optimize their Websites for lead generation — offering nothing more than a passive online brochure.
This enlightening presentation will make online marketing understandable and provide you with actionable tips, best practices and strategies for transforming your Website into a powerful lead generation machine. Whether you are an online marketing novice or an expert, you will learn proven ways to:
- Establish a niche online marketing strategy
- Create a Website your prospects & customers will love
- Leverage the best online lead generation techniques that most companies fail to use
- Generate a steady stream of new business online
- Measure your online marketing success
How to Market Smart in a Down Economy
Smart companies know that the last thing you should do in a down economy is pull back your marketing. Instead, you need to learn how to do more with less — making sure every marketing dollar is working for you. But, how do you do it?
This powerful presentation will not only show you how to survive, but also how to thrive in this challenging economy using proven measurable marketing strategies. You will learn how to combine the best of online and offline marketing tactics to get the most bang for your marketing bucks and gain share from your weaker competitors. You will learn proven ways to:
- Create an effective niche marketing strategy
- Turn your Website into a lead generation machine
- Attract new customers from search engines
- Sell more to existing customers
- Measure the ROI on all your marketing investments
Seven Steps to Search Engine Marketing Success
Right now, somewhere, a potential customer is searching for your products. But, who will they find first — your company or your competition? Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition?
This powerful presentation will take the mystery out of search engine marketing, make it understandable and put you on the path to success.
Whether you are an online marketing novice or an expert, you will learn proven ways to:
- Choose the best keyword phrases
- Make your Website attractive to Google
- Attract quality links to your Website
- Run a results-focused paid search campaign
- Measure search engine marketing success
How to Be Successful with Email Marketing
Is your email newsletter a success? The big challenge in producing a successful email newsletter is generating content that will motivate customers to open, read, and respond. E-newsletters that simply provide a recap of your latest products and news may be of great interest to you, but they are of little interest to your readers. So, how can you make your e-newsletter a success?
This enlightening webinar will show you how to make your email
newsletter a ‘must read’ and a valuable nurturing tool for you business.
Whether you are an online marketing novice or an expert, you will learn proven ways to:
- Define an effective email marketing strategy
- Build a valuable list of prospects
- Create content your customers will love
- Generate leads and sales with email
- Measure your email marketing success
