2 out of 3 marketing teams are increasing their budgets in 2016.
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
The average B2B marketing budget is about 2% of revenue.
72% of B2B purchases begin with a Google search.
Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing.
Email marketing messages sent on Saturday have the highest click-through rate. Sunday is a close second.