Speaking Topics

I speak on topics related to B2B and industrial online marketing. I will customize my presentation to meet your organization’s specific needs. My goal is to facilitate the outcome you want to create.

My most requested topics include the following. Keep in mind that I can present these as a keynote or a workshop. Also, I have a half-day, and in some cases, full-day seminar version.

Stop Marketing Like it’s 1999!

For generations, industrial companies relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace. The changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old tactics inadequate. If you’re still relying on marketing strategies from the last decade, your company’s success may be in question for the next decade. It’s time to step up and take action. But what should you do? This powerful presentation will provide you with a roadmap to prepare your marketing and sales team for success in the connected world.  You will learn:

  • Why NOW is the time to transform your marketing
  • How to increase sales by marketing your knowledge
  • How to REALLY do business online
  • How to succeed online without alienating your Boomer customers
  • How to transform your marketing into a measurable investment

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Build an Online Marketing Machine

Sure you have a Website, but are you turning enough visitors into leads for your sales funnel? Your answer can be the difference between a Website that is a money-maker and one that is nothing more than a glorified brochure. This powerful presentation will provide you with a practical roadmap for transforming your Website into an Online Marketing Machine. You will learn how to harness the power of search engine marketing, a customer-focused Website, social media marketing, email marketing and Web analytics into an integrated marketing system that will continually generate new business, strengthen relationships with customers and maximize the results from your marketing investments.Whether you are an online marketing novice or an expert, you will learn actionable strategies to:

  • Make sure your Website is customer-focused
  • Drive targeted visitors to your Website
  • Convert anonymous visitors into named leads
  • Nurture relationships with customers and prospects
  • Measure the return on all online and offline marketing investments

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The Secret to Social Media Marketing Success

Social media has changed the marketing landscape forever. Blogs and social networking sites, like LinkedIn, Facebook and Twitter empower you to reach your customers and prospects directly, allowing you to establish credibility, build stronger bonds with customers and generate new business opportunities. So, how do you effectively harness social media marketing to generate buzz that will produce results? This powerful presentation will show you how to unlock your promotional potential with social media marketing leveraging blogging, content marketing, YouTube, LinkedIn, Facebook, Twitter and other social media.  Whether you are an online marketing novice or an expert, you will learn actionable tips and proven strategies to:

  • >Develop a results-focused social media strategy
  • >Dominate the Google results through content marketing
  • >Effectively leverage LinkedIn, Facebook and Twitter
  • >Create a blog your customers will love
  • >Monitor and manage your online reputation

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How to Market Smart in a Tough Economy

Smart companies know that the last thing you should do in a tough economy is pull back your marketing. Instead, you need to learn how to do more with less — making sure every marketing dollar is working for you. But, how do you do it? This powerful presentation will not only show you how to survive, but also how to thrive in this challenging economy using proven measurable marketing strategies. You will learn how to combine the best of online and offline marketing tactics to get the most bang for your marketing bucks and gain share from your weaker competitors.

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