B2B Online Marketing Strategist & Professional Speaker
Bob DeStefano is a B2B online marketing strategist and professional speaker with over 25 years' experience helping B2B and industrial companies grow their leads, sales and profits online.
As president of SVM E-Marketing Solutions, a leading B2B online marketing agency he founded in 1995, Bob works with a wide variety of B2B companies — from Fortune 500 companies to small family-owned businesses — to help them leverage online marketing to produce bottom-line results.
Are you a social seller? Social selling is the art and science of using social media to find, understand, connect with and nurture sales prospects. As tech-savvy millennials are taking over the workforce, it is the contemporary way to develop and build valuable relationships with potential customers so you are the first person a prospect thinks of when they are ready to buy.
If you have not embraced social selling, your sales are not what they could be and you’re leaving money on the table.
The first, if not the most difficult, step in content marketing is figuring out what you’re going to write about. If you’ve ever tried to write anything, I’m sure you’ve had episodes of writers block – staring at the blank page for what seems like an eternity hoping for creative inspiration.
Successful content marketers don’t have this problem because they are always on the lookout for new and innovative content ideas. Put these tips into action and you won’t have this problem either.
74% of people use Facebook for professional purposes.
The rapidly changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old sales tactics inadequate to maintain relevance and growth. But what can you do to adapt?
Online marketing represents a tremendous opportunity for growth for your company, as more business is conducted online now more than ever before.
These nine marketing ideas will help you succeed.
78% of salespeople using social media outsell their peers.
Watch Bob DeStefano explain how to profit from social media marketing.
1999. We look back on that time longingly. In many ways the world and our lives were much simpler. Terrorism was something that only happened in countries thousands of miles from us. We had a soaring stock market thanks to the ‘dot com’ boom. Real estate values were starting their astronomic rise. The unemployment rate was only 4.2 percent.
And, marketing was much simpler.
As a distributor or manufacturer in 1999, you could rely on a handful of simple marketing tactics to grow your business. At the heart and soul of your marketing efforts were face-to-face sales. Pounding the pavement and calling on customers was the tactic most relied on by industrial companies.
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
“Radio Interview: Online Marketing on a Limited Budget”
If you think of marketing merely as an expense, chances are you’re doing it wrong. You need to think of marketing an investment that should produce a measurable return in the form of qualified leads and bankable sales. Just as you would carefully review the return on investment for stocks, bonds and mutual funds in your retirement portfolio, you need to carefully evaluate the return on investment in your company’s marketing portfolio.
So, what type of return on investment should your marketing produce? Well, your marketing should produce a measurable return in four ways.
80% of business decision makers prefer to get information from articles not ads.
Watch Bob DeStefano explain how to profit from content marketing.