Word-of-mouth is not what it used to be. Just 10 years ago, upset customers or raving fans could spread their opinion about your business only to their family, friends, neighbors and work colleagues. Now, thanks to social networking and the infinite publishing power of the Web, customers can share their rants and raves instantly with a worldwide audience.
In such a connected world, your online image is everything. And if your online image is tarnished, performing the following key business functions will become much more difficult:
If you follow the latest trends in online marketing, and maybe even if you don’t, you are probably hearing plenty of buzz about social media. Marketing professionals throughout the world are praising social networking sites like Facebook, Twitter and LinkedIn as the answer to all of our marketing prayers.
So, what is social media marketing and should you jump on the bandwagon? In this post, my goal is to separate the hype from the helpful in social media marketing, so you can figure out if your business should dive in and integrate social media into your marketing mix. And if you decide to take the plunge, I will provide you with the secret to social media marketing success.
The key to effective an email marketing campaign lies in a notion known as “permission marketing.” Your email messages should build goodwill with your customers and prospects, not annoy them. Therefore, you need to obtain permission from your customers and prospects before adding them to your email marketing mailing list.
I strongly recommend you focus the majority of your efforts on building your own house list, rather than purchasing or renting a list from a publisher or list broker. The following tips will help you build a valuable house list, both online and offline.
Email marketing messages sent on Saturday have the highest click-through rate. Sunday is a close second.
