The first, if not the most difficult, step in content marketing is figuring out what you’re going to write about. If you’ve ever tried to write anything, I’m sure you’ve had episodes of writers block – staring at the blank page for what seems like an eternity hoping for creative inspiration.
Successful content marketers don’t have this problem because they are always on the lookout for new and innovative content ideas. Put these tips into action and you won’t have this problem either.
The rapidly changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old sales tactics inadequate to maintain relevance and growth. But what can you do to adapt?
Online marketing represents a tremendous opportunity for growth for your company, as more business is conducted online now more than ever before.
These nine marketing ideas will help you succeed.
80% of business decision makers prefer to get information from articles not ads.
Watch Bob DeStefano explain how to profit from content marketing.
Word-of-mouth is not what it used to be. Just 10 years ago, upset customers or raving fans could spread their opinion about your business only to their family, friends, neighbors and work colleagues. Now, thanks to social networking and the infinite publishing power of the Web, customers can share their rants and raves instantly with a worldwide audience.
In such a connected world, your online image is everything. And if your online image is tarnished, performing the following key business functions will become much more difficult:
If you follow the latest trends in online marketing, and maybe even if you don’t, you are probably hearing plenty of buzz about social media. Marketing professionals throughout the world are praising social networking sites like Facebook, Twitter and LinkedIn as the answer to all of our marketing prayers.
So, what is social media marketing and should you jump on the bandwagon? In this post, my goal is to separate the hype from the helpful in social media marketing, so you can figure out if your business should dive in and integrate social media into your marketing mix. And if you decide to take the plunge, I will provide you with the secret to social media marketing success.