Email Marketing
The rapidly changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old sales tactics inadequate to maintain relevance and growth. But what can you do to adapt?
Online marketing represents a tremendous opportunity for growth for your company, as more business is conducted online now more than ever before.
These nine marketing ideas will help you succeed.
The key to effective an email marketing campaign lies in a notion known as “permission marketing.” Your email messages should build goodwill with your customers and prospects, not annoy them. Therefore, you need to obtain permission from your customers and prospects before adding them to your email marketing mailing list.
I strongly recommend you focus the majority of your efforts on building your own house list, rather than purchasing or renting a list from a publisher or list broker. The following tips will help you build a valuable house list, both online and offline.
Email marketing messages sent on Saturday have the highest click-through rate. Sunday is a close second.
