The rapidly changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, has rendered your old sales tactics inadequate to maintain relevance and growth. But what can you do to adapt?
Online marketing represents a tremendous opportunity for growth for your company, as more business is conducted online now more than ever before.
These nine marketing ideas will help you succeed.
This may sound like a ridiculous statement, but all too often industrial companies do not design their website for their customers. Rather, they take an egocentric approach to web design, more interested in talking about their products, their history, their news, their events, etc. While that information may be important to them, it’s not necessarily what their customers are interested in.
People are not visiting your website to kill time. They are visiting to find a solution, answer a question or take the next step to do business with you. So, to be successful, you need to create your website for your customers – not you. If your website does not serve your prospects and customers, it is not serving you either.
To be successful online, there is a paradox in marketing you need to embrace: The smaller your target market, the bigger your opportunity. This may seem counterintuitive, because you may think marketing your business to the widest possible audience – trying to be all things to all people – is the best way to succeed. But if you say your target customer is “everyone,” you are really targeting no one.
To put it another way, when you try to be all things to all people, no one will remember you.